SPX FLOW has approximately $2 billion in annual revenues with operations in more than 30 countries and sales in more than 150 countries.
After a series of mergers and acquisitions that helped SPXFLOW significantly expand its global presence, it was looking to develop a strong internal brand, I was selected as lead designer at Parker for this project.
SPX required a new brand identity to bring together all these disparate global teams to communicate their vision and common purpose with one unified voice.
Client SPX Flow
Category Creative Direction Branding Graphic Illustration