Aberdeen Festivals is made up of some of the biggest and best festivals Scotland has to offer. With world class performances and international premiers, the diversity of festivals showcase the best talent from arts and science to music and dance.
I worked alongside Muso and Aberdeen City Council to create the brand identity and marketing for their first national campaign to get people to the city and into the festivals. Aberdeen Festivals were trying to bring together all the disparate elements under one unifying symbol. A logo was devised with a device to help frame the type and incorporate other elements.